App Design: Skincare Brand
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Situation:
A skincare brand wanted to redesign its outdated system after employees struggled with tracking sales, inventory, and customer activity. The old tools lacked real-time updates, causing delays, miscounts, and missed opportunities to restock popular products.
App & Website Purpose:
The new internal app gives employees instant access to real-time statistics on sales and inventory, whether a purchase is made online or in-store. This ensures staff are always updated, allowing them to manage stock, monitor performance, and make quicker, data-driven decisions. Alongside this, a redesigned customer-facing website makes online shopping simple, but its real strength lies in seamlessly feeding live updates back to employees.
User Experience Goals:
Simplify the ordering process with an intuitive, easy-to-navigate flow.
Offer more customization options while keeping the experience straightforward.
Increase sales and customer satisfaction with a clear rewards system and real-time order updates.
User Journey Highlights:
Discover the App: Customer downloads the app after seeing a promotion.
Browse & Customize: They select a latte, choose oat milk, add a flavor shot, and include a special instruction like “extra hot.”
Order & Pay: They choose pickup or delivery and complete payment quickly.
Rewards & Follow-up: Loyalty points are added automatically, and the app suggests drinks based on their preferences.